/* ============================================================
   Jornada do Cliente e Encantamento — Página de Vendas
   Lisa Branquinho / Ânima Consultoria
   Paleta alinhada à marca: crimson #42000e + laranja #ef4e23 + creme #f5f4ec
   ============================================================ */

/* fontes Fraunces + Montserrat carregadas via <link> no <head> de cada página (mais rápido que @import) */

:root{
  --cream:#f5f4ec;
  --cream-2:#e5e3d8;
  --ink:#191c1f;
  --ink-soft:#4e4e4e;
  --plum:#42000e;      /* crimson (cor primária da marca) */
  --plum-deep:#260000; /* crimson escuro p/ gradientes */
  --coral:#ef4e23;     /* laranja (CTA / destaque) */
  --coral-deep:#b8350f;/* laranja escuro p/ texto pequeno (AA) e hover */
  --lav:#f2eaec;       /* tom navy bem claro p/ ícones e seções */
  --gold:#ff8100;      /* laranja secundário (uso pontual) */
  --line:rgba(66,0,14,.12);
  --shadow-sm:0 1px 2px rgba(66,0,14,.06),0 4px 16px rgba(66,0,14,.07);
  --shadow-md:0 8px 40px rgba(66,0,14,.13);
  --shadow-lg:0 24px 70px rgba(66,0,14,.22);
  --radius:18px;
  --radius-lg:26px;
  --maxw:1140px;
}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;scroll-padding-top:80px;-webkit-text-size-adjust:100%}
body{
  font-family:'Montserrat',system-ui,sans-serif;
  background:var(--cream);
  color:var(--ink);
  line-height:1.65;
  font-size:17px;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}

h1,h2,h3{font-family:'Fraunces',Georgia,serif;font-weight:600;line-height:1.08;letter-spacing:-.01em;color:var(--ink)}
h1{font-size:clamp(2.1rem,5.4vw,3.85rem)}
h2{font-size:clamp(1.7rem,4vw,2.85rem)}
h3{font-size:clamp(1.15rem,2.2vw,1.4rem);line-height:1.22}

.wrap{max-width:var(--maxw);margin:0 auto;padding:0 22px}
.narrow{max-width:760px;margin-left:auto;margin-right:auto}

section{padding:clamp(64px,8vw,118px) 0}

/* ---------- kicker ---------- */
.kicker{
  display:inline-flex;align-items:center;gap:.55em;
  font-family:'Montserrat',sans-serif;font-weight:600;font-size:.74rem;
  letter-spacing:.18em;text-transform:uppercase;color:var(--coral-deep);
  margin-bottom:18px;
}
.kicker::before{content:"";width:26px;height:1.5px;background:var(--coral)}
.kicker.center{justify-content:center}
.kicker.light{color:#ff9f86}
.kicker.light::before{background:#ff9f86}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:.5em;
  font-family:'Montserrat',sans-serif;font-weight:600;font-size:1.02rem;
  padding:17px 32px;border-radius:999px;cursor:pointer;border:none;
  transition:transform .18s ease,box-shadow .25s ease,background .2s ease;
  line-height:1;text-align:center;
}
.btn-primary{background:#d83b14;color:#fff;box-shadow:0 10px 26px rgba(239,78,35,.32)}
.btn-primary:hover{background:var(--coral-deep);transform:translateY(-2px);box-shadow:0 14px 34px rgba(239,78,35,.42)}
.btn-ghost{background:transparent;color:var(--plum);border:1.5px solid var(--line)}
.btn-ghost:hover{border-color:var(--plum);background:rgba(66,0,14,.04)}
.btn-block{width:100%}
.btn-lg{padding:20px 40px;font-size:1.1rem}

/* ---------- nav ---------- */
.nav{
  position:sticky;top:0;z-index:50;
  background:rgba(245,244,236,.85);backdrop-filter:blur(14px);
  border-bottom:1px solid var(--line);
}
.nav-in{display:flex;align-items:center;justify-content:space-between;height:68px}
.brand{display:flex;align-items:center;gap:11px;font-family:'Fraunces',serif;font-weight:600;font-size:1.06rem;color:var(--ink);letter-spacing:-.01em}
.brand .mark{
  width:34px;height:34px;border-radius:50%;flex:none;
  background:radial-gradient(120% 120% at 30% 25%,#7a0027,var(--plum-deep));
  display:flex;align-items:center;justify-content:center;color:#fff;font-size:.95rem;
  box-shadow:inset 0 1px 1px rgba(255,255,255,.25);
}
.brand small{display:block;font-family:'Montserrat',sans-serif;font-weight:500;font-size:.66rem;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-soft)}
.brand-logo{width:40px;height:40px;border-radius:50%;flex:none;display:block;object-fit:contain}
footer .brand-logo{width:54px;height:54px}
.nav .btn{padding:12px 22px;font-size:.92rem}
@media(max-width:620px){.brand-full{display:none}.nav .btn{padding:11px 18px}}

/* ---------- hero ---------- */
.hero{padding-top:clamp(40px,5vw,72px);position:relative}
.hero::before{
  content:"";position:absolute;inset:0;z-index:0;
  background:
    radial-gradient(60% 50% at 90% 8%,rgba(239,78,35,.10),transparent 60%),
    radial-gradient(55% 45% at 5% 95%,rgba(66,0,14,.08),transparent 60%);
  pointer-events:none;
}
.hero-grid{position:relative;z-index:1;display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(32px,5vw,64px);align-items:center}
.hero h1 em{font-style:italic;color:var(--coral-deep)}
.hero .lead{font-size:1.16rem;color:var(--ink-soft);margin:24px 0 6px;max-width:32em}
.hero .lead strong{color:var(--ink);font-weight:700}
.hero-cta{display:flex;align-items:center;gap:18px;flex-wrap:wrap;margin-top:30px}
.hero-date{display:inline-flex;align-items:center;gap:9px;font-weight:600;color:var(--plum);font-size:.97rem}
.hero-date svg{color:var(--coral)}
.hero-note{margin-top:18px;font-size:.88rem;color:var(--ink-soft)}
.hero-meta{margin-top:22px;display:flex;flex-wrap:wrap;gap:10px}
.hero-meta span{display:inline-flex;align-items:center;gap:7px;background:rgba(66,0,14,.05);border:1px solid var(--line);border-radius:999px;padding:8px 14px;font-size:.82rem;font-weight:600;color:var(--plum)}
.hero-meta span svg{color:var(--coral);flex:none}

/* hero photo */
.hero-media{position:relative}
.hero-photo{width:100%;aspect-ratio:4/5;object-fit:cover;object-position:18% 18%;border-radius:var(--radius-lg);box-shadow:var(--shadow-lg)}
.hero-badge{
  position:absolute;left:-14px;bottom:24px;display:flex;align-items:center;gap:11px;
  background:#fff;border-radius:14px;padding:13px 17px;box-shadow:var(--shadow-md);max-width:74%;
}
.hero-badge .bdot{width:38px;height:38px;border-radius:50%;flex:none;background:linear-gradient(135deg,#42000e,#6e0023);color:#fff;display:flex;align-items:center;justify-content:center;font-family:'Fraunces',serif;font-weight:600;font-size:1rem}
.hero-badge b{display:block;font-size:.9rem;color:var(--ink);line-height:1.2}
.hero-badge span{font-size:.74rem;color:var(--ink-soft)}

/* chat mockup (usado na seção de experiência) */
.chat{
  background:#fff;border-radius:24px;box-shadow:var(--shadow-lg);
  overflow:hidden;border:1px solid rgba(66,0,14,.06);
  transform:rotate(.5deg);max-width:420px;margin:0 auto;
}
.chat-head{background:linear-gradient(120deg,#42000e,#260000);color:#fff;padding:15px 18px;display:flex;align-items:center;gap:12px}
.chat-head .av{width:42px;height:42px;border-radius:50%;background:linear-gradient(135deg,#ef4e23,#cf3d14);display:flex;align-items:center;justify-content:center;font-weight:700;font-size:1.05rem;flex:none;font-family:'Fraunces',serif}
.chat-head b{font-size:.98rem;display:block;line-height:1.2}
.chat-head span{font-size:.74rem;opacity:.85;display:flex;align-items:center;gap:5px}
.dot{width:7px;height:7px;border-radius:50%;background:#5fd47a;display:inline-block}
.chat-body{padding:20px 16px;background:#f1efe9;display:flex;flex-direction:column;gap:11px}
.bubble{max-width:88%;padding:11px 14px;border-radius:16px;font-size:.92rem;line-height:1.5;color:#23242c;box-shadow:0 1px 1px rgba(0,0,0,.05)}
.bubble.in{background:#fff;border-top-left-radius:5px;align-self:flex-start}
.bubble time{display:block;font-size:.66rem;color:#6f6a64;margin-top:4px;text-align:right}
.bubble .em{font-size:1.05em}

/* ---------- personas ---------- */
.personas{background:var(--cream)}
.sec-head{max-width:680px;margin-bottom:clamp(38px,5vw,60px)}
.sec-head.center{margin-left:auto;margin-right:auto;text-align:center}
.sec-head p{color:var(--ink-soft);font-size:1.08rem;margin-top:14px}
.cards-3{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.card{
  background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);
  box-shadow:var(--shadow-sm);overflow:hidden;padding:0;
  transition:transform .2s ease,box-shadow .25s ease;
}
.card:hover{transform:translateY(-4px);box-shadow:var(--shadow-md)}
.card-img{aspect-ratio:1/1;overflow:hidden;background:var(--cream-2)}
.card-img img{width:100%;height:100%;object-fit:cover;object-position:center 12%}
.card-body{padding:28px 26px}
.card .num{font-family:'Fraunces',serif;font-size:.85rem;color:var(--coral-deep);font-weight:600;letter-spacing:.04em}
.card h3{margin:6px 0 12px}
.card p{color:var(--ink-soft);font-size:.98rem}
.card-link{display:block;color:inherit}
.card-link .more{display:inline-block;margin-top:14px;font-size:.85rem;font-weight:700;color:var(--coral-deep)}

/* ---------- segunda dobra (persona) ---------- */
.dobra{background:var(--cream-2)}
.dobra-grid{display:grid;grid-template-columns:1.05fr .85fr;gap:clamp(32px,5vw,60px);align-items:center}
.dobra h2{max-width:17em}
.dobra p{color:var(--ink-soft);font-size:1.08rem;margin-top:16px}
.dobra p strong{color:var(--ink);font-weight:700}
.dobra-img img{width:100%;aspect-ratio:4/5;object-fit:cover;object-position:center 10%;border-radius:var(--radius-lg);box-shadow:var(--shadow-md)}
@media(max-width:920px){.dobra-grid{grid-template-columns:1fr;gap:34px}.dobra-img{max-width:420px;margin:0 auto;order:2}}

/* ---------- experience (dark) ---------- */
.exp{background:var(--plum-deep);color:#f4e9ea;position:relative;overflow:hidden}
.exp::after{content:"";position:absolute;width:480px;height:480px;border-radius:50%;
  background:radial-gradient(circle,rgba(239,78,35,.18),transparent 65%);top:-160px;right:-120px}
.exp .wrap{position:relative;z-index:1}
.exp-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(34px,5vw,64px);align-items:center}
.exp h2{color:#fff}
.exp .sub{color:#cfd2e6;font-size:1.08rem;margin:18px 0 0}
.exp-list{list-style:none;display:grid;grid-template-columns:1fr;gap:15px;margin-top:34px}
.exp-list li{display:flex;gap:14px;align-items:flex-start;font-size:1.04rem;color:#e6e8f4}
.exp-list .chk{flex:none;width:26px;height:26px;border-radius:50%;background:rgba(239,78,35,.2);color:#ff9f86;display:flex;align-items:center;justify-content:center;margin-top:2px}
.exp-foot{margin-top:34px;font-family:'Fraunces',serif;font-style:italic;font-size:1.22rem;color:#fff;line-height:1.4}
.exp-foot span{color:#ff9f86}

/* ---------- content / modules ---------- */
.content .stats{display:flex;flex-wrap:wrap;gap:14px;margin-bottom:46px}
.stat{flex:1 1 150px;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:22px 24px;box-shadow:var(--shadow-sm)}
.stat b{display:block;font-family:'Fraunces',serif;font-size:2rem;color:var(--plum);line-height:1}
.stat span{font-size:.86rem;color:var(--ink-soft);font-weight:500;letter-spacing:.02em}
.mods{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.mod{display:flex;gap:18px;align-items:flex-start;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:22px 24px;transition:border-color .2s,box-shadow .2s}
.mod:hover{border-color:rgba(66,0,14,.35);box-shadow:var(--shadow-sm)}
.mod .mn{flex:none;font-family:'Fraunces',serif;font-weight:600;font-size:1.15rem;color:#fff;width:40px;height:40px;border-radius:11px;background:linear-gradient(135deg,#6e0023,#42000e);display:flex;align-items:center;justify-content:center}
.mod p{font-weight:500;color:var(--ink);font-size:1rem;line-height:1.4}
.content .micro{margin-top:34px;text-align:center;color:var(--ink-soft);font-size:1.02rem;font-style:italic;font-family:'Fraunces',serif}

/* ---------- authority ---------- */
.auth{background:var(--cream-2)}
.auth-grid{display:grid;grid-template-columns:.92fr 1.08fr;grid-template-rows:auto 1fr;gap:clamp(34px,5vw,64px);align-items:start}
.auth .media{display:flex;flex-direction:column;gap:18px;position:sticky;top:90px;grid-column:1;grid-row:1}
.auth-bio{grid-column:2;grid-row:1/3}
.auth-video{grid-column:1;grid-row:2;display:flex;flex-direction:column;gap:18px}
.auth-portrait{width:100%;aspect-ratio:4/5;object-fit:cover;object-position:center 12%;border-radius:var(--radius-lg);box-shadow:var(--shadow-md)}
.video-embed{position:relative;aspect-ratio:16/10;border-radius:var(--radius-lg);overflow:hidden;box-shadow:var(--shadow-md);background:#000}
.video-embed iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.vcap{display:block;text-align:center;font-size:.74rem;letter-spacing:.12em;text-transform:uppercase;color:var(--coral-deep);font-weight:600;margin-top:-8px}
.auth h2{margin-bottom:8px}
.auth .tagline{font-family:'Fraunces',serif;font-style:italic;font-size:1.25rem;color:var(--plum);margin-bottom:28px}
.auth h4{font-family:'Fraunces',serif;font-size:1.18rem;color:var(--ink);margin:26px 0 10px;display:flex;align-items:center;gap:10px}
.auth h4 .bar{width:22px;height:2px;background:var(--coral)}
.auth p{color:var(--ink-soft);margin-bottom:12px}
.auth p strong{color:var(--ink);font-weight:700}
.chips{display:flex;flex-wrap:wrap;gap:9px;margin:16px 0 4px}
.chip{font-size:.82rem;font-weight:500;background:#fff;border:1px solid var(--line);border-radius:999px;padding:8px 15px;color:var(--plum)}
.bignum{font-family:'Fraunces',serif;color:var(--coral-deep);font-weight:600}

/* ---------- transformation ---------- */
.transform{background:var(--cream)}
.tlist{list-style:none;display:grid;grid-template-columns:1fr 1fr;gap:14px 30px;margin-top:8px}
.tlist li{display:flex;gap:14px;align-items:flex-start;font-size:1.05rem;color:var(--ink)}
.tlist .chk{flex:none;width:28px;height:28px;border-radius:8px;background:var(--lav);color:var(--plum);display:flex;align-items:center;justify-content:center;margin-top:1px}

/* ---------- offer ---------- */
.offer{background:linear-gradient(180deg,var(--plum-deep),#4a0013);color:#f4e9ea;text-align:center}
.offer h2{color:#fff}
.offer .lead{color:#cfd2e6;font-size:1.1rem;margin:16px auto 0;max-width:36em}
.price-card{
  background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.16);
  border-radius:var(--radius-lg);padding:clamp(34px,5vw,52px) clamp(26px,4vw,48px);
  max-width:560px;margin:44px auto 0;box-shadow:var(--shadow-lg);backdrop-filter:blur(4px);
}
.price-card .seats{display:inline-flex;align-items:center;gap:8px;font-size:.8rem;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:#ff9f86;background:rgba(239,78,35,.16);padding:8px 16px;border-radius:999px;margin-bottom:24px}
.price .from{font-size:.92rem;color:#d6b9bc}
.price .big{font-family:'Fraunces',serif;font-size:clamp(3rem,9vw,4.2rem);font-weight:600;color:#fff;line-height:1;letter-spacing:-.02em}
.price .big sup{font-size:.4em;vertical-align:super;margin-right:.1em}
.price .inst{font-size:1rem;color:#cfd2e6;margin-top:8px}
.price-card .btn{margin-top:30px}
.guarantee{display:flex;align-items:center;gap:12px;justify-content:center;margin-top:26px;font-size:.95rem;color:#e6e8f4;text-align:left;max-width:30em;margin-left:auto;margin-right:auto}
.guarantee svg{flex:none;color:#7fd497}
.offer .access{margin-top:22px;font-size:.86rem;color:#d6b9bc}

/* ---------- faq ---------- */
.faq{background:var(--cream)}
.faq-list{max-width:780px;margin:0 auto}
details{background:#fff;border:1px solid var(--line);border-radius:var(--radius);margin-bottom:12px;overflow:hidden;transition:box-shadow .2s}
details[open]{box-shadow:var(--shadow-sm)}
summary{
  list-style:none;cursor:pointer;padding:22px 24px;display:flex;align-items:center;justify-content:space-between;gap:18px;
  font-family:'Fraunces',serif;font-weight:600;font-size:1.1rem;color:var(--ink);
}
summary::-webkit-details-marker{display:none}
summary .pl{flex:none;width:26px;height:26px;border-radius:50%;background:var(--lav);color:var(--plum);display:flex;align-items:center;justify-content:center;font-size:1.3rem;transition:transform .25s,background .2s;line-height:0}
details[open] summary .pl{transform:rotate(45deg);background:var(--coral);color:#fff}
details .ans{padding:0 24px 24px;color:var(--ink-soft);font-size:1rem;line-height:1.65}
details .ans strong{color:var(--ink)}

/* ---------- footer ---------- */
footer{background:var(--plum-deep);color:#d6b9bc;padding:54px 0 38px;text-align:center}
footer .brand{justify-content:center;color:#fff;margin-bottom:14px}
footer .brand small{color:#a9accc}
footer p{font-size:.86rem;max-width:40em;margin:0 auto 6px}
footer .legal{margin-top:18px;font-size:.78rem;color:#8a8db0}

/* ---------- sticky mobile cta ---------- */
.sticky-cta{
  position:fixed;left:0;right:0;bottom:0;z-index:60;
  background:rgba(245,244,236,.95);backdrop-filter:blur(12px);
  border-top:1px solid var(--line);padding:12px 16px calc(12px + env(safe-area-inset-bottom));
  display:none;align-items:center;justify-content:space-between;gap:14px;
  transform:translateY(110%);transition:transform .3s ease;
}
.sticky-cta.show{transform:translateY(0)}
.sticky-cta .pr{line-height:1.15}
.sticky-cta .pr b{font-family:'Fraunces',serif;font-size:1.2rem;color:var(--plum);display:block}
.sticky-cta .pr span{font-size:.72rem;color:var(--ink-soft)}
.sticky-cta .btn{padding:14px 24px;font-size:.95rem;white-space:nowrap}

/* ---------- reveal ---------- */
.reveal{opacity:0;transform:translateY(22px);transition:opacity .6s ease,transform .6s ease}
.reveal.in{opacity:1;transform:none}

/* ---------- responsive ---------- */
@media(max-width:920px){
  .hero-grid{grid-template-columns:1fr;gap:38px}
  .hero-media{max-width:440px;margin:0 auto}
  .exp-grid{grid-template-columns:1fr;gap:42px}
  .auth-grid{grid-template-columns:1fr;grid-template-rows:auto}
  .auth .media{position:static;flex-direction:row;flex-wrap:wrap;grid-column:auto;grid-row:auto;order:1}
  .auth .media>*{flex:1 1 260px}
  .auth-bio{grid-column:auto;grid-row:auto;order:2}
  .auth-video{grid-column:auto;grid-row:auto;order:3}
}
@media(max-width:760px){
  body{font-size:16px}
  .cards-3{grid-template-columns:1fr;max-width:420px;margin:0 auto}
  .mods{grid-template-columns:1fr}
  .tlist{grid-template-columns:1fr;gap:12px}
  .content .stats{display:grid;grid-template-columns:1fr 1fr}
  .stat{flex:none}
  .auth .media{flex-direction:column;position:static}
  .hero-cta .btn{width:100%}
  .sticky-cta{display:flex}
}
/* ---------- mobile: hero sem foto de fundo, degradê sólido ---------- */
@media(max-width:760px){
  .hero{
    position:relative;
    background:
      linear-gradient(180deg,
        #171754 0%,
        #12124a 52%,
        var(--plum-deep) 100%);
    padding-top:36px;
    padding-bottom:50px;
  }
  .hero::before{display:none}
  .hero-media{display:none}
  .hero .kicker{color:#ffb59f}
  .hero .kicker::before{background:#ffb59f}
  .hero h1{color:#fff;text-shadow:0 1px 18px rgba(38,0,8,.45)}
  .hero h1 em{color:#ff9f86}
  .hero .lead{color:#f4e9ea;text-shadow:0 1px 12px rgba(38,0,8,.4)}
  .hero .lead strong{color:#fff}
  .hero-meta span{background:rgba(255,255,255,.16);border-color:rgba(255,255,255,.30);color:#fff}
  .hero-meta span svg{color:#ff9f86}
}
@media(max-width:480px){
  .auth .media{flex-direction:column}
  .hero-badge{left:0}
}

/* ---------- how-aulas ---------- */
.how-aulas{background:var(--lav)}
.how-aulas .lead{max-width:44em}

/* ---------- bonus ---------- */
.bonus{background:linear-gradient(180deg,#fff9f7,#fff3ef)}
.bonus-badge{display:inline-block;background:linear-gradient(135deg,var(--coral),#b8350f);color:#fff;font-weight:700;font-size:.8rem;letter-spacing:.12em;text-transform:uppercase;padding:8px 18px;border-radius:999px;margin-bottom:22px}
.bonus .sec-head{margin-bottom:24px}
.bonus-foot{font-size:.92rem;color:var(--ink-soft);font-style:italic;margin-top:24px;max-width:42em}

/* ---------- price extras ---------- */
.price-anchor{font-size:1.35rem;color:#d6b9bc;margin-bottom:2px}
.price-anchor s{text-decoration:line-through}
.price-note{font-size:.85rem;color:#9fa2bc;margin-top:6px;letter-spacing:.02em}
.price-access{margin-top:18px;margin-bottom:10px;font-size:.92rem;color:#cfd2e6}

/* ---------- mod-sub ---------- */
.mod-sub{color:var(--ink-soft);font-size:.91rem;font-weight:400;margin-top:6px;line-height:1.5}